What is a Google Review link?
A Google review link is a direct URL that takes clients straight to your review form. Instead of asking clients to search for your business and navigate through Google Maps or Search, the link removes all friction from the process. One click, and they’re prompted to leave their feedback.
Google reviews serve multiple purposes beyond social proof. They directly influence your visibility in local search results, affect click-through rates to your business profile, and help establish credibility with potential clients who are comparing multiple contractors.
In the building and trades sector, where projects represent significant investments and require high levels of trust, reviews often become the deciding factor between your business and a competitor.
How to Create Your Google Review Link
Here’s how to set up your direct review link. Once you have it, you can send it to clients via text, email, or add it to your invoices – and they’ll land straight on your review page with one click.
How to Create Your Google Review Link
Step 1: Open Your Google Business Profile
- Go to: business.google.com
- Sign in with your Google account (the same account you use for your business)
Important: Your business must be verified on Google first. If it’s not verified, you cannot collect reviews.
Step 2: Choose Your Business
If you have more than one business location, click on the business you want to create a link for.
You will be redirected to this page:
Step 3: Find “Ask for Reviews”
Look for the button that says “Ask for reviews” and click it.
Google will create your unique review link. It will look like this: https://g.page/r/CfheC9XXXX/review
Step 4: Copy and Use Your Link
Copy this link – you can now use it in:
- Text messages to clients
- Email signatures
- Follow-up emails after finishing a job
- Your invoices
Tips to Get More Google Reviews (Without Being Pushy)
The secret to getting more reviews is making it easy and asking at the right time.
- Ask while they’re happy: The best time to request a review is within 24-48 hours after you finish a job. The client is satisfied, and the experience is fresh in their mind.
- Build it into your routine: Don’t rely on remembering to ask. Add the review request to your normal process. If you use job management software like Jobber or ServiceM8, you can set up automatic review requests once a job is marked complete.
- Reply to every review: When you respond to reviews – good or critical – it shows you’re professional and care about feedback. Even a quick, personal thank you makes a difference and encourages more people to leave reviews.
- Put your link where clients will see it: Add your review link or QR code to your invoices, follow-up emails, or thank-you cards you leave on-site.
Why reviews give builders a competitive edge
When homeowners are comparing builders for their project, they’re looking at your reviews. A solid collection of recent, genuine reviews tells them you’re reliable, do quality work, and run a professional operation.
But reviews do more than just help people choose you. Google’s search algorithm actually ranks businesses with good reviews higher in local search results. So reviews don’t just convince people to hire you – they help people find you in the first place.
Making Review Collection Part of Your Process
Creating your Google review link is the easy part. The real value comes from making review requests a regular habit in your business – not something you remember to do occasionally.
The builders who get the most reviews are the ones who build it into their processes. It becomes as routine as sending an invoice or following up after a job.
If you need help setting up a review process that actually works, or you want to improve how your business shows up online, we work with builders and trade businesses in Newcastle, Sydney and Australia wide to create marketing strategies that deliver results.
Book a free consultation with our team to discuss your business goals.
